Interactive Pharma Solutions have been commissioned by a major pharmaceutical company to gather insights for the development of a HCP community platform.
In-depth qualitative interviews have been conducted with relevant KOLs to gather information about what resources they tend to use, and what they would find most useful on a platform of this kind. Based on core themes identified, IPS will develop a question set for target HCPs to answer on a digital advisory board. HCPs will be able to answer the surveys and polls, as well as reflect and comment on other’s opinions to elicit deeper insights.
Once research has been completed, IPS will be able to develop content and design a platform that altogether reflects the wants and needs of the users.
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