Utilising their extensive experience in creating HCP communities for the pharmaceutical industry, Interactive Pharma Solutions are creating digital advisory boards (DABs) for top five pharmaceutical companies.
With companies looking to develop new community platforms, the DAB is an ideal tool for gathering market insights before committing to this new strategic direction. It allows companies to invite their target HCPs to fill out polls and surveys, as well as engaging in discussions. This collects real-time data about HCP preferences that can help shape future strategies.
IPS’s scientific and medical experts support all components of the DAB process. To begin with, IPS’s research team conductis a review of the market, therapy area and competition to establish the suitability of the community offering. They then develop the content of the DAB by conducting face-to-face interviews with relevant KOLs. The medical and scientific team then run the DAB, inviting target HCPs to participate and provide their expertise.
Once this is complete, IPS will generate reports and recommendations based on the insights gathered. This enables pharmaceutical companies to make a well-informed decision on their future strategy.
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